So why should you do Search Engine Optimization?

1. Targeting: With SEO you're only marketing to companies that are interested enough in your product or service that they searched for you, as opposed to other forms of marketing where you hope that if you get the message out to enough people that someone will be interested.
2. Timing: SEO allows you to reach your audience at the very moment they're interested.
3. Visibility: SEO makes even obscure and hard to define products easy to find.
4. Branding: Companies at the top of Google are considered by consumers to be the top companies in their field.
5. Profitability: SEO has the highest Return on Investment of any major form of marketing.

Challenges in SEO

The hardest part about SEO is that it requires patience; a rare commodity this day and age. Website owners are generally much more willing to spend outrageous amounts of money on Pay-Per-Click advertising to get immediate traffic than they are to spend a small fraction of that amount on SEO and have significantly better results after a few months. We don't like to wait for anything this day and age, but unfortunatly that's the way it works. The positive side to this for wise companies is that short-sighted companies will never do SEO which makes it much easier to get your brand to the top of the search engines and keep it there.

Overview:

In a nutshell, Search Engine Optimization is one of the most cost effective ways of marketing. Whether you're a blue chip company marketing on a national level or a small mom and pop shop marketing in a small town, SEO provides a way for consumers to find you. Being at the top of Google instills confidence in your potential customers that you're the best in your field. The results of SEO can be easily measured through free analytical tools that can be effortlessly installed on your website. To top it all off, SEO has the highest ROI of any major form of marketing.

Still not convinced that it's for you? Take a look at the numbers on the next page...